Dhanteras marks the first day of Diwali in India. Most of us flock jewellery and utensil shops, as it is considered very auspicious to buy a piece of precious metal on this day. It is said to fill your home with prosperity and success for the rest of the year. Lakshmi Pooja is done in the evening and people light ‘diyas’ to drive away evil spirits.
Legends of Dhanteras
One of the legends behind celebrating Dhanteras is that, the ocean was churned by Gods and demons to derive Amrut (nectar). During this process, Dhanvantari (known as physician of Gods and an embodiment of Lord Vishnu) emerged out from the ocean, holding a jar of nectar. This day is hence, celebrated as Dhanteras.
The 16-year-old son of King Hima was destined to die by a snake bite on the 4th day of his marriage. However, his clever wife found a way to save her husband’s life. That day, she did not allow her husband to sleep, and piled lots of gold and silver ornaments at the doorway of their bedroom and lit lamps everywhere. She also told him stories and recited songs in order to keep him awake.
Yama, the god of death arrived in the form of a Serpent, but he could hardly open his eyes because of the dazzle created by the lamps and jewellery. He tried to enter the room by climbing over the heap of precious metal, but was mesmerized by the the songs of the prince’s wife and stayed there all night, enjoying every bit of it. At dawn, he left without taking the life of the prince. Thus, the prince’s life was saved and this day is now celebrated as Dhanteras.
Dhanteras Puja Muhurta 2017: Auspicious time of the Puja is from 7:15 pm to 8:16 pm. The duration of puja will be 1 Hour and 1 Min.
Amazing offers for you!
This festive season, customers purchasing gold from Kalyan Jewellers will be eligible to participate in ‘Win Half Kg Gold Every Week’ offer*. This offer is valid in India (except Tamil Nadu & Pondicherry), UAE, Kuwait & Qatar till Nov 14th, 2017
Celebrate this Dhanteras with breathtaking designs crafted in gold from Tanishq! You can avail a discount of up to 25%* on making charges of gold Jewellery and on diamond Jewellery at your nearest Tanishq store today: http://bit.ly/tanishq – Store
All Tanishq stores will remain open for you till midnight today.
Range starts at Rs. 20,000.
GOLDEN DIWALI AT JOYALUKKAS
Shop & get up to 5 lakh gold coins!
FREE 1GM GOLD COIN – On every purchase of Diamond & Uncut Diamond Jewellery worth Rs. 50,000/-
FREE 200 MG GOLD COIN – On advance booking worth Rs. 50,000/-
Offer valid till 21st October 2017
What are you waiting for! Don’t miss these golden opportunities! Rush to your nearest store now and claim these amazing offers! Hurry!