Sony Pictures Entertainment one of the most popular studios worldwide has obtained the global rights for Akshay Kumar’s forthcoming film PadMan, with KriArj Entertainment, leveraging its global reach to distribute the film to audiences worldwide. Akshay Kumar also be featured as a co-producer for this film.
PadMan is Inspired by the life of Indian entrepreneur and inventor Arunachalam Muruganantham, who invented the low cost sanitary pad-making machine and revolutionized the movement of cost-effective female hygiene in India.
The heart-melting journey of Muruganantham came into the picture when he discovered the struggle his wife Shanthi has to go through every month during her menstrual cycle. Shanthi used to gather rags and newspapers to use during ‘those days’ as the sanitary napkins available in the market were expensive. And thus, with the love for his wife and other women in his life, his journey to make affordable and hygienic sanitary napkins began. And there was never looking back, from a social entrepreneur to lecturer at premier institutions to speaker at TedX to biopic on his life.
The film is directed by R Balki and features actors Sonam Kapoor and Radhika Apte. It will release in India and worldwide on Jan 26th, 2018.
“Akshay is the rarest of artists, not only is he the definition of movie star and producer, but what makes him and Twinkle so special is that they have found a way with this film to make a wonderfully affecting and encouraging movie that also can impact social change,” Columbia Pictures president Sanford Panitch said. “We are looking forward to working with Akshay and Twinkle on many projects.”
Akshay is one of the most critically and commercially lauded stars in the country. Prior to this Akshay Kumar and his, KriArj Entertainment had focused on critical social issues which are faced by people of India. Their summer, 2017 hit Toilet: Ek Prem Katha (English – Toilet: A Love Story) is a satirical comedy that supports India’s governmental campaigns to improve rural sanitation conditions.